All you need is one. Not 3. Not 10. One. It's much easier to make the copy on your website persuasive if everything is pointed toward one action.
For a lot of service-based businesses, the action is to book a free consultation or simply get in contact. Things get a bit more complicated when you have a lead magnet. In that case, it's okay to have two calls to action.
I think it's best to show some examples first.
Do you see what I mean? Of course, I want to sign up and get unlimited songs and podcasts! And it's free!? No credit card is needed!? Heck yeah!
When it comes to service-based businesses, you have to really give your visitors a compelling reason to contact your company. The best way we found is to offer them a compelling lead magnet first, then contact them later. Lead magnets are money making-machines that we'll save for another time.
It does take some creativity to make your call to action compelling, but trust me, you'll do better than your competitors, who still use the generic "Contact Us" button.
Make it clear what you want them to do and what they'll get in return.
If you own a service based-business and your call to action is "Request a free consultation," we've found its good to answer one of these two things:
Give visitors full clarity on what to expect.
We recommend repeating your call to action three times on a page.
Studies have shown that this will help increase conversions. Forget the studies.. we'll tell you from experience. It 100% does increase conversions.
There's some psychology behind making crazy effective calls to action, but if you apply these 4 tips, you'll be off to a great start.
Always know what's going on in the world of marketing and how you can take advantage of it to grow your business and make more sales!