This one thing can screw up your website's conversions.

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The one thing that can screw up your website's conversions is your call to action. We know this very well because, for a while, our conversions were also messed up. At some point, we had about four CTAs on one single page. This hurt us greatly. This was something we overlooked. We probably missed out on some cool projects because of this one thing. Don't be like us.

Here are four tips to make better calls to action that won't make you miss out on sales.

One (or two) call to action(s)

All you need is one. Not 3. Not 10. One. It's much easier to make the copy on your website persuasive if everything is pointed toward one action.

For a lot of service-based businesses, the action is to book a free consultation or simply get in contact. Things get a bit more complicated when you have a lead magnet. In that case, it's okay to have two calls to action.

Request a free website and marketing review!

We'll send you a 15- to 30-minute video going through your website and give you some action steps on what you can do to improve, get more traffic, and convert that traffic into paying customers.

Make it compelling

I think it's best to show some examples first.

Do you see what I mean? Of course, I want to sign up and get unlimited songs and podcasts! And it's free!? No credit card is needed!? Heck yeah!

When it comes to service-based businesses, you have to really give your visitors a compelling reason to contact your company. The best way we found is to offer them a compelling lead magnet first, then contact them later. Lead magnets are money making-machines that we'll save for another time.

It does take some creativity to make your call to action compelling, but trust me, you'll do better than your competitors, who still use the generic "Contact Us" button.

Make it clear

Make it clear what you want them to do and what they'll get in return.

If you own a service based-business and your call to action is "Request a free consultation," we've found its good to answer one of these two things:

  • What will happen after they fill out the contact form?
  • How long will it take for you to respond?

Give visitors full clarity on what to expect.


We recommend repeating your call to action three times on a page.

  • At the top
  • In the middle
  • At the bottom

Studies have shown that this will help increase conversions. Forget the studies.. we'll tell you from experience. It 100% does increase conversions.


There's some psychology behind making crazy effective calls to action, but if you apply these 4 tips, you'll be off to a great start.

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